Promotional SMS Templates for Marketing and Sales  2024

Are you looking for a convenient and effective way to reach your customers and boost your marketing and sales efforts? Promotional SMS is a powerful tool that allows you to connect with your audience instantly and personally. 

Whether you’re announcing a new product, offering a special discount, or simply keeping your customers informed, SMS marketing provides a direct and personal line to their mobile phones, fostering a strong connection with your audience. 

In this blog, we’ll go through a variety of different types of promotional SMS templates that you can use to improve your marketing and sales campaigns that resonate with your audience and drive action. 

Let’s explore the endless possibilities of promotional SMS and discover how you can make the most of this versatile communication channel.

What is promotional SMS?

A promotional SMS is a way for a business or a brand to send an SMS to its business audiences, informing them about offers, discounts, or promotions. It is a great way of communicating and engaging with audiences to tell them about deals and promotions and encourage them to buy. 

A typical SMS has a click-through of over 90% (Forbes), and if used properly for business promotional purposes, it can even improve the ROI. The best thing is that you can also send promotional SMS text from your computer.

This means that promotional SMS plays a pivotal role in improving business sales. With this tool, you can send several promotional SMS to a large audience at the same time, boosting your sales potential and instilling a sense of optimism about your business growth. 

15 types of promotional SMS templates

Promotional SMS templates are important for growing and developing businesses and enhancing customer services. Each promotional SMS type has a unique approach to reaching an audience. 

Some of the kinds of promotional SMS templates are as follows with their notification examples:

1. Sale and Discount Offers

Invite your beloved customers to make purchases from your services, announce discount offers on products or services, highlight the price reduction, and encourage customers to make purchases using SMS. These offers are generally used during special occasions, festive seasons, and stock clearance sales.

A Salesforce report states that about 72% of customers like to receive promotional SMS about sales and discount offers. 

2. Promote Newly launched Product

Businesses often need to promote newly launched products to customers by sending them messages to inform them about the product launch. For that, they send promotional SMS with the announcement of product launch details to grab the attention of audiences and increase the business’s sales. 

3. Loyalty Program Updates

Don’t forget to share love with your regular customers who are loyal to your brand. Make sure to surprise them with exciting loyalty program, and reward them with special surprises directly through their phone. These types of SMS are used to keep customers updated about the points or rewards they can get on purchases. This engages with the customers, motivates them to redeem the rewards they have received so far, and encourages them to get more reward points. 

4. Limited Time Offers

Promotional SMS templates, like limited-time offers, are used to announce special discounts or promotions that are valid for a certain time only. By sending SMS, businesses notify customers of the limited-time offers and create an urgency for them to take immediate action or check out the products. 

According to the source of Marketing Profs, it came to know that 60% of customers make purchases after receiving the limited-time offers SMS. 

5. Remind the customer about upcoming events

Don’t forget to remind your customers about the upcoming mega-sale events. Standout about forthcoming events by sending them SMS messages about sales, store events, and new product launches so they don’t miss any special events of your business can also be done by using promotional SMS. It keeps notified customers about upcoming events from time to time. 

6. Contests and Giveaways

Sending SMS to promote contests and giveaway programs can encourage customers to participate for a chance to win prizes. With a proper template, you can increase customer engagement and brand awareness. 

7. Referral Programs

Referral program SMS is another promotion in which business encourages customers to refer their friends or family members in exchange for reward points or discount offers. It is a word-of-mouth promotional activity to attract more customers that can also be done via SMS. 

8. Offer early access or VIP deals 

Are you a VIP customer of our shop? Get this special offer before anyone else. This type of SMS provides a special discount offer to selected customers or VIPs. As VIP members, customers can get privileges to early access to sales items, exclusive new product launches, or more discount offers, which motivates them to become VIP members.

9. App Download Promotion

Bored of opening the Instagram page? Why not download our mobile app for easy access. Receive more discount offers by downloading the mobile app. With this promotional approach, businesses usually use pre-defined SMS offers to offer special featured offers that are accessible only on mobile apps. 

10. Subscription Offers

Promotions are based on subscriptions to products or services. “If you have a subscription, you can get a discount on certain things”. The site encourages customers to get subscriptions or memberships to enjoy more features.

11. Product Recommendations

Recommend your product to your customers by attaching a link of the new product within the promotional sms. These types of SMS messages are based on customers’ purchases or browsing history and offer suggestions for specific products or new product launches. Such promotional SMS is in place to increase sales and improve sales metrics by better understanding the customer’s perception of the products. 

12. Cart Abandonment Reminders

Cart abandonment reminders are sent to customers to notify them that they have left some items in shopping carts. It reminds them to recover the items with the discount amount and completion of their purchase. They also keep updating them about discount offers on the cart items.

13. Seasonal Promotions

Promotional SMS sent in the form of seasonal promotions are sent to provide seasonal offers like the winter sale, summer sale, new year sale, or festive sale offers. They set the aligned trends of the seasonal sales based on the customer’s needs. 

14. Holiday Greetings

Holiday Greetings are promotional SMS messages sent regarding various holidays, including offers or some discount percent on the occasion of that specific holiday, to engage with customers and increase business awareness. 

15. Urgent Call to Action

These kinds of promotional SMS are sent to create urgency in customers’ minds so they can hurry up for the purchase or act quickly to look out for the items. Businesses use this method to promote immediate deadlines of the offers or to get quick responses from customers.

What are the rules and tips for writing promotional SMS?

Writing promotional SMS needs professional skills to convey the message to customers in a proper way. If you are a business owner and don’t know a way how to deliver your message to audiences, you can use the following rules and tips to write some promotional SMS: 

• Clear and concise message: Convey your message clearly and brief the SMS minimum of 160 characters. While delivering a message, always focus on the core of the message and highlight the key details like discount percent, time, or CTA.

• Personalize message: To personalize the message, include the customer’s name or other customized details. Personalization can increase customer engagement and business sales.

• Compelling Call-to-Action (CTA): CTA initiates the message to receivers as to what action to be taken. In SMS marketing, a good CTA initiates to make sure the receiver visits the website. While writing a CTA, use action verbs.

• Compliance with SMS marketing regulations: Write SMS compliance messages with local regulations like Telephone Consumer Protection (TCPA). Always include the options-out instructions so that recipients back out. And verify it before applying it to the promotional message. 

• Relevant and targeted offers: Deliver messages to the appropriate customers based on their browsing or purchase history. You can deliver messages with targeted promotions based on customer data. 

• Include contact details: The promotional messages should include all necessary information, such as brand name, location, and website link. Make sure the link is short and accessible on mobile-friendly. 

• Test different SMS templates to see what works best for your audience: Try testing the various types of promotional SMS templates for other approaches, such as limited-time offers, sales and discount offers, product recommendations, and app download promotions, to analyze and determine which templates work best.  

• Don’t use abbreviations or slang: Slang or abbreviations used in messages can undermine the value of business. So, never use these types of slang. Remember that you are writing a professional message for the company or corporate world. 

Conclusion

The initiation of SMS marketing is considered a cheap and reliable way of getting connected with customers. So, with a promotional SMS, you can share ideas and messages in a short time with a large number of audiences. 

Promotional SMS templates play a major role in growing business sales and marketing. Different types of templates, such as discount offers, sales offers, contests and giveaways, holiday greetings, and many others, help with this. 

FAQ

What’s the difference between Promotional SMS vs Transactional SMS?

Promotional SMS is used for sales and marketing, whereas transactional SMS is used for messages regarding booking, account, and order details. Promotional SMS is sent to the persons who have expressed their consent to receive sms from the business. In contrast, transactional SMS is sent to the ones who have chosen to be notified about the details of their account, appointments, or orders. 

What are the advantages of promotional text?

Promotional text has many advantages such as it helps to encourage customer loyalty while retaining customers, delivers immediate, instant customer engagement, and allows customers to interact personally with a personal SMS. It initiates building trust with the audience. 

What are the disadvantages of promotional text?

The major disadvantage of promotional text is that it has a character limit, and SMS perceptions can be spammy if not addressed. The promotional text follows strict marketing rules and regulations and supports only text or links, with no media support. However, it can be cost-effective and have limited interactivity with a one-way communication approach only.