20+ Real Estate Text Message Scripts That Work 2024

Many real estate agents struggle to create engaging and persuasive text messages that connect with potential clients. Generic scripts often fall flat, and excessive texting can annoy recipients. 😞

That’s where the real estate text message scripts come in. By utilizing it, you can reach your audience directly on their mobile devices, ensuring your message is seen and heard. 😀

However, composing effective real estate text messages can be a daunting task. What should you say? How do you use the right tone? And most importantly, how do you get your leads and clients to take action?

Fear not! This article contains 20 real estate text scripts and examples that will help you qualify prospects and keep them engaged throughout the selling or buying process. We will also cover some real estate text message tips. 

Why Use Text Messages in Real Estate?

Texting has become a more reliable way to connect with people in the real estate industry compared to email. It’s easy for important details to get lost in a crowded email inbox. Plus, with a massive 3 billion people using messaging apps, it’s clear that people still prefer texting, even with all the other tech options out there.

Text messaging is recognized as a swift and cost-effective way to follow up with new lead generation, arrange appointments, and more. So, here are the major reasons why people prefer text messages in real estate.

• High open and response rates: Text messages are incredibly effective for reaching people. Research shows that almost everyone reads their texts within just a few minutes, and the open rate is way higher than email. This means businesses have a great chance of getting important messages across to their customers quickly.

• Better engagement: The response rate for text messages is 45%, compared to only 6% for email. So, clients are more likely to engage with information sent via text than others. A real estate agent uses text message scripts to send personalized bulk SMS to manage multiple conversations at once to large clients. 

• Reminders and follow-ups: Follow-up messages are best for maintaining momentum after an initial interaction. A real estate agent uses text messages to send reminders about appointment deadlines and identify client inquiries. This helps keep the transaction process on track, and there is a low chance of missing any important opportunities.

• Convenience for clients: Customers want every important market update and information in real-time. Especially during their busy times, they prefer text messaging to get updates and respond to them without the pressure of a phone call. This is why real estate agents use text message scripts. 

• Instant communication: Text messages offer a quick way for Texline to connect with its clients and prospects compared to email and calls. According to Texline, most messages are read within three minutes of receipt. Furthermore,  this text message marketing strategy provides immediate updates on new listings and sends appointment dates to its clients. 

📙 Also read: 17 Best CRM for Real Estate and Property Agents in 2024

Free Real Estate Text Message Scripts for Agents

Here is the list of 20  free real estate text message scripts for agents and professionals. Use these real estate promotional SMS templates by simply copy and paste to your organizations. 

For Buyers

Text messages become an essential communication tool for real estate agents, particularly when dealing with buyers. Timely and clear communication is always important.  Buyers often have immediate questions or concerns about properties, and text messaging allows agents to respond quickly, providing information without the need for the best phone call system.

Here are some of the sample templates to use during buying new leads.

• Script for initial contact: Hi [client name], Thanks for reaching out! I’m [agent name] from Legacy Lane Investments. I’d love to help you find your dream home. Can you tell me a bit about it? 

• Script for new listing alert: Hi [client name], I am speaking from Apex Avenue Realty. I hope this is a good time. You mentioned looking for Gas Stations. I just found a new listing that fits your criteria perfectly! Let’s discuss it for a minute.

• Script for viewing reminder: Hi, this is just a quick reminder about your ABX Complex viewing tomorrow at  9 am in Perth. I’m looking forward to seeing you there! If you need to reschedule, just let me know.

• Script for price reduction notification: Hey [client name], I am [agent name] from Coastal Realty. I have some exciting news to share! The price of the 2-bedroom, 1 kitchen with a fantastic view of Sunrise has been reduced to $300,000. Would you like to see it again?

For Sellers

Texting scripts for real estate are important when dealing with sellers due to their quick and efficient communication strategy. Sellers may have certain questions regarding their property, market value, or selling process, but if you are able to give a timely response, they will be more happy with your company. 

Additionally, text messages can serve as reminders for important dates, such as open houses or contract deadlines. Hence, Text marketing is more helpful for sellers to build trust and stay informed about the selling process. 

Here’s a list of the best follow-up text message scripts for real estate agents. Send one of these scripts as soon as the lead comes, and you will get the highest response rate:

• Script for initial consultation: Hi [client name], it’s Tom from Premier Real Estate. Thank you for contacting me about selling your home. I’d love to meet and discuss your options. Do you have time to chat on Thursday at 2 PM or Saturday at 10 AM?

• Script for update market value: Hey [client name], the home values in your Sydney Opera House area have increased by 10% over the last year. This is a fantastic opportunity and a great time to list your home. Would you like to meet to discuss this further?

• Script for showing feedback: Hi [client name], this is [agent name] from Premier Realty. I am following up on your home showings. We had four interested buyers, and they were impressed with the kitchen. However, a couple of them noted that the bedrooms felt a bit small. Let’s talk about how we can address this feedback.

• Script for closing reminder: Hi [client name], I hope this finds you well! I wanted to remind you that we’re closing on your home in Richmond at 5 pm. Please remember to bring the necessary documents. Let me know if you have any last-minute questions!

For Real Estate Lead Generation and Qualification

Lead generation and qualifying them is very important in modern real estate organizations. The conduction of a real estate lead nurturing campaign will be the best idea for you. It helps to keep potential real estate clients engaged and build relationships over time by providing valuable information.

Here are some example templates of the  lead Generation and qualifications:

• Open house invitations: Hi [client name], how is your week going? I’m hosting an open house at 159 Pine St. on Saturday from 11 AM to 2 PM. This is a great opportunity to explore a wonderful home in our community. Bring your family and friends, and enjoy some snacks while you tour the property!

• Script for referral request: Hi [client name]. I hope you’re doing well! I wanted to take a moment to thank you again for trusting me with your home purchase at 123 Main St. It was a pleasure working with you! If you know anyone thinking about selling or buying a new home, I would greatly appreciate it if you could pass my information along. Thank you so much for your support!

• Script for social media management: Hi, thanks for following me on Instagram! I’m excited to connect with you and share my expertise in real estate. Have you noticed how home prices have been rising steadily in our area? If you’d like to learn more, I can send you a free market report with all the details. If you’re interested, Just let me know!

• Script to follow up on the previous leads: Hello, [client name]; it’s [agent name]from Coldwell Banker Real Estate. I wanted to check in and see how your home search is going. Last time we spoke, you mentioned wanting to sell your home in Oakwood. Have you made any decisions yet?

For Building Relationships and Nurturing Leads

The selling or purchasing process is often a big and emotional decision for homeowners. So, you need to guide them properly to build trust and confidence. 

Building close relationships allows you to gain personalized updates and better understand the sellers’ needs, preferences, and concerns. As a result, clients will stay long-lastingly engaged and responsive to your business. 

Here are some examples of building relationships and nurturing leads for your real estate agent: 

• Introduction script: Hi [client name], this is [agent name] from Blue Sky Real Estate. I’m here to help with your home search or selling process. When would be a good time for us to chat about your goals?

• Anniversary reminder: Hey [client name], can you believe it’s been a year since you moved into your home? How have you been? If you ever have any real estate questions or know someone who does, I’m here!

• Holiday well-wishes: Happy New  Year! I wish you and your family a wonderful time. If your plans include moving in the new year, I’m here,  just a text away!- [agent name]

• Home selling tips: Hey [client name], to make your offer more attractive, consider covering some closing costs or offering a home warranty. These may help to gain more attention from buyers.  Let’s brainstorm some options together!

For Follow-up Texts

According to a Marketing donut, only 2 % of sales become successful at the first meeting with clients. This means we need to follow up regularly to maintain momentum and smooth real estate work operations. After the initial interactions or important meetings, follow-up texts remind sellers about the next steps and deadlines. You can also text them for important information, such as a new listing alert or receiving an amazing offer. 

Furthermore, this regular follow-up text with your prospects or leads helps to eliminate any misunderstanding regarding their selling or buying operations. So, make them feel heard and valued. 

Here are four are 4 real estate script examples for follow-up texts.

• After a property viewing: Hi [client name],  I am [agent name], owner of the Home Inspection Company. It was great meeting you at the property viewing! If you have any questions or need more details, feel free to reach out. I’m here to help!

• After sending listings: Hello [client name]. I hope you received the listings I sent over. Let me know if any of them caught your eye or if you’d like to schedule a viewing!

• Urgency message: Hi [client name], don’t miss out! The price of DMC Finance Corporation LTD has just been reduced. Schedule a viewing today before it’s too late! If you’re interested, let me know ASAP to submit your best offer!

• After an event: Hello, [client name]; it was a pleasure meeting you at  Majestic Gatherings. If you have any questions about the market or need assistance, don’t hesitate to reach out!

For Congratulations Texts

A congratulations text is a unique and formal way to congratulate someone on a notable achievement. However, when texting, include your contact information and your real estate company so that the recipient easily knows who is congratulating them. 

After successfully closing a property sale, sending a congratulatory message can help establish a positive experience. This shows appreciation for the seller’s trust and partnership throughout the process.   Additionally, a well-timed congratulations text can provide an opportunity to get other recommendations and tips from that client. 

Here are some best congratulations text message examples specifically for real estate agents to send their clients.

• Offer accepted: Congratulations, [client name]! Your offer on Toronto Shopping Centre has been accepted! This is a huge step toward your new business. I wish you a successful business journey- Ken.

• First-time home buyer: Huge congratulations, [client name]! You’ve officially become a homeowner! I’m so proud to have helped you through this journey. Enjoy every moment in your new home! – [agent name]

• Successful sale: Hi [client name]! Congratulations, your Apartment near Kyoto Temple is officially sold! I’m thrilled for you and hope you’re excited for your next adventure. Let me know if you need anything! -[agent name], MetroModern Ventures.

• Anniversary of home purchase: 🌟 Happy Home Anniversary, [client name]! It’s been a year since you bought your beautiful home at Oakwood Road. I hope you’re still loving it just as much! If you ever have questions or need assistance, I’m here for you! -[agent name].

Real estate text message tips

Unlike emails or phone calls, text messages are a more immediate and personal way to engage with leads and build long-lasting relationships in real estate. However, to succeed in real estate, you need a strong client relationship and engaging text messages. So, they rely on compelling content, concise messaging, and visual elements. 

As a result, this real estate text message appeals to a prospective buyer’s emotions and easily grabs the recipient’s attention. Without the right approach, texts can become unprofessional or irrelevant. This is why text message tips play a major role in real estate text message marketing. 

Here are some of the text message tips: 

• Keep your message short and try to include the lengths of the messages up to 100  characters.

• Consider using signal words that make your message clear and to the point. Also, try using the URL link, which helps you get more information from that link. 

• Maintain a professional tone, but make sure it’s approachable. Being too formal can make the message feel distant.

• After writing the appealing text then check once for no spelling or grammatical errors in your text.

• Send texts during normal business hours. Reaching out too early or too late can be disruptive and may annoy the recipient.

• Make a text message too informative, which helps to keep the client informed without overwhelming them.

• Use the auto-response texting message features. 

📖 Checkout: 10 Best Real Estate Office Phone Systems in 2024

Conclusion

Using the real estate text message templates is the perfect way to reach out to your potential clients and prospects instead of e-mail and direct calling. Text messages help you deliver better answering inquiries, & property alerts and allow you to stay up to date with clients in real-time. 

If you are ready to start texting clients, use the real estate sms scripts and templates above. You can simply copy-paste to engage your potential leads and close more sales for buyers and sellers. But try to make the message short, relevant, and informative when sending it. Remember, while you can follow various ways to engage with your clients via text messages, it’s necessary to balance your strategies.

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